SHOP CLIFTON VILLAGE THIS CHRISTMAS
This year has been incredibly tough by anyone’s standards, but the businesses of Clifton Village have shown tremendous resilience and adaptability. Coping with two lockdowns, and now the restrictions of Tier 3, has tested many to the limit.
This Christmas in particular, we know the high street needs the support of local shoppers more than ever, so for the past month we have been behind the big Shop Clifton Village campaign.
Promoting Clifton Village as a Destination
In this month’s Bristol Magazine you’ll find a four-page Clifton Village spread highlighting all the wonderful aspects of our local community. The publication goes through 15,000 household letter boxes and has proven to be a great way of connecting with potential customers. If you have not seen a copy, you can read the full article HERE
We wanted the Shop Clifton Village message to reach residents right across the city. For this The Bristol Evening Post is one of the most effective communication channels, with a weekly readership circa 30,000. The week retail businesses were allowed to re-open, the publication ran three full page adverts promoting Clifton Village.
A Captive Audience
Direct mail has never been more successful than now, thanks to so many people currently working from home and day-to-day life being much more local. In the first week of December, every household in the BS8 and BS9 postcodes (28,000 in total) received a high quality, 4 page A5 doorstep drop leaflet promoting Clifton Village.
A High Street Presence
We want everyone to not only shop locally for their Christmas presents this year, but also continue to use the click and collect services on offer and enjoy the huge variety of delicious takeaway food and drink available. Posters can be seen in business windows across Clifton Village encouraging shoppers to support our wonderful neighbourhood.
Together we can make a difference
This is the message we want the customers of the shops, salons, cafes, restaurants and bars of Clifton Village to receive – so next time they are tempted to head to Amazon – they instead take a moment to look at all that is on offer right on their doorstep. This campaign was planned and executed in a period of a few weeks, as soon as it became clear we were not going to be able to enjoy the normal run up to Christmas. We have received great feedback to date and truly hope it will help you and your business in these challenging and choppy times.
We Are Clifton Village
If you have not done so yet, please take a look at WE ARE CLIFTON VILLAGE An online presence has never been more important, and this is a great FREE website platform to showcase local businesses. If you would like more information about this or any of the above, don’t hesitate to get in touch and please look below for images of the full portfolio.
T: 07974 689965
Manager BID Clifton Village