In July 2012 Clifton Village Traders Association began working with businesses to achieve BID (Business Improvement District).
In November 2012 Clifton Village voted in favour and BID Clifton Village Ltd was subsequently formed.
The aim of BID Clifton Village is to support all businesses within the area and to work collaboratively on projects that will enhance the Village and make a difference to our trading environment.
A Business Improvement District (BID) is a business led initiative which gives local organisations the power to raise funds locally which are spent locally on improving their own trading environment.
It is an investment scheme where local businesses have the opportunity to say how their money should be invested to benefit not only themselves but their employees, customers and clients. A BID is not a new tax it is an investment. Unlike your business rates, the money does not go to Government, it all remains in Clifton Village to be spent on the things that matter to you. The BID allows for additional services to those provided by the City Council through Business Rates and no BID money can be used to fund services which the City Council is obligated to provide.
In excess of £250,000 over the first five years which will be re-invested in Clifton Village.
To re-focus and re-position Clifton as an internationally renowned tourist attraction, to tourists as well as locals.
A cohesive approach to increase awareness and impact
Establish a cohesive marketing plan for the Village as a whole. With economies of scale individual’s marketing expenditure can decrease whilst the impact and awareness of the message is increased.
Design, place and distribute promotional material in strategic areas to encourage new visitors e.g. Bristol Airport, Tourist Information Offices, etc.
Clifton Village website
A cohesive approach to increase awareness and impact Establish a cohesive marketing plan for the Village as a whole. With economies of scale individual’s marketing expenditure can decrease whilst the impact and awareness of the message is increased.
To promote Clifton as a cultural area of beauty with a wide range of retail outlets and businesses. To host a variety of events to entertain and appeal to individuals, families and friends alike.
To ensure the successful Christmas Lighting and Tree (one of the largest in the country) in the Mall Gardens are retained.
Clifton in Bloom
Retain and increase the level of floral displays in the Village making it a vibrant and colourful place to visit / work
We are all too aware of the parking issues in Clifton for customers, clients, business owners and residents. To make Clifton accessible to all it is important that we spend time looking into these issues and consider / debate all the options to try and find an improved solution which we can present to the City Council.
To install signage around the Village to direct pedestrians to places of interest, shops / restaurants etc
With Bristol receiving huge funding to improve cycling it is important that Clifton has enough bike stands to encourage cyclists to the Village
Safer / Cleaner Village
Highlight and address the issues of rubbish on the streets – bin liners, overflowing bins, etc
In November of each year, an invoice will be raised by the City Council on behalf of BID Clifton Village and sent to everyone for the required annual amount. This is to be paid as a single payment (unlike Business Rates which are paid over 10 months).
The current BID is in place for a five-year term (until September 2022). We will then be seeking to renew the BID for a further five-year period.